Why Your Content Won’t Surprise or Delight Unless You Expect More
We should rename generative AI. I suggest calling it “expressional AI.” The dictionary defines “generative” as “having the ability to…
Inform Influence Inspire
We should rename generative AI. I suggest calling it “expressional AI.” The dictionary defines “generative” as “having the ability to…
In the immortal words of Britney Spears, “Oops, they did it again.” No, we’re not talking about the US government…
If only you could write faster … The deadline pressure would lessen. The work volume wouldn’t overwhelm. The headache assignment…
Every editor knows what it feels like to sit exasperated in front of the computer, screaming internally, “It would have…
There’s something in the air. In the past week, I’ve been asked more questions about how to measure content marketing…
Tell us you don’t know anything about marketing without telling us you don’t know anything about marketing. Last week, multibillionaire…
With so many nuances to content, from distribution to format to the buyer’s journey, you must take a drill-down approach…
Content creation acts as the heart of effective content marketing. And, as a skilled creative practitioner, you pour your heart…
Change fatigue. It’s a thing. My good friend and amazing consultant Jenny Magic wrote a whole book on the topic.…
To use AI or not to use AI, that is the question. Let’s hope things work out better for you…