How To Develop a Great Creative Brief and Get On-Target Content
Every editor knows what it feels like to sit exasperated in front of the computer, screaming internally, “It would have…
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Every editor knows what it feels like to sit exasperated in front of the computer, screaming internally, “It would have…
There’s something in the air. In the past week, I’ve been asked more questions about how to measure content marketing…
Tell us you don’t know anything about marketing without telling us you don’t know anything about marketing. Last week, multibillionaire…
With so many nuances to content, from distribution to format to the buyer’s journey, you must take a drill-down approach…
Content creation acts as the heart of effective content marketing. And, as a skilled creative practitioner, you pour your heart…
Change fatigue. It’s a thing. My good friend and amazing consultant Jenny Magic wrote a whole book on the topic.…
To use AI or not to use AI, that is the question. Let’s hope things work out better for you…
I have a tough time putting aside my editor’s brain. Editors and good writers know what I’m talking about. It’s…
Are you motivating your audience to take action? How do you know which creative assets compel your audience to act?…
Do you play golf? I don’t, but I’m intrigued by one thing: The goal of golf is to play the…