Category: Digital Marketing

How many owned media properties does your company have? Yes, I’m asking you to count the newsletters, websites, campaign microsites,…

Last week, Solo Brands, the parent company of direct-to-consumer-brands Solo Stove and others, appointed Christopher T. Metz as its president,…

This article is co-authored by Digital River Media CEO Annie Murmann and COO Jeneanne Ballos. You diligently developed your customer personas, carefully selected relevant keywords,…

. Developing content requires you to think about the audience. You likely create customer personas around the demographic data. But…

  When it comes to managing content and marketing operations resources, 2024 will be complicated. For one thing, marketing budgets…

Around the turn of the 21st century, Web 1.0 came online. (Well, not the 1.0 part since no one knew…

“Content marketing is a marathon, not a sprint.” That cliché is cold comfort when you’re buried in assignments, distracted by…

Regardless of your specific intention or word for 2024, you (like me) probably think about it in terms of fixing…

New year, new format: CMI’s weekly news series has evolved into What’s New – a hot take on a current…

ServiceNow’s origin story reads like many other successful tech startups. They didn’t initially need thought leadership. They needed great products…

Converting your text-based, long-form content into audio versions sounds like an easy – and smart – thing to do. After…

  Happy New Year. Yup, it’s that time again. You open your favorite journaling book and write your intentions or…

From a young age, a kernel of creativity germinated inside Megan Gilbert’s brain. She loved to consume books, magazines, and…

As LL Cool J might say, “Don’t call it a comeback. It’s been here for years.” Paid advertising is alive…

Editor’s note: No ChatGPT was prompted to create this poem. Robert deserves all credit (or blame) for the twists on the…

I’ve been thinking about something that will impact marketing in 2024: Relationships. And I mean specifically the relationships between your…

Content comes at you fast, to paraphrase that old ad campaign from Nationwide. So, you likely missed (or forgot) some…

By Connie Smart and Alli Berry Synthetic voice and sound recording created by Everlit.  This article was co-written by Alli…

Just like Taylor Swift knowing which tracks will make Swifties swoon, the value in clear content seems obvious to B2B…

Before you dig into my last column of the year, I want to express my appreciation and gratitude for you.…

Imagine you receive this creative brief: You are a creative content marketer. Develop a marketing campaign that you will pitch…

As that song from Rent says, “525,600 minutes. How do you measure, measure a year?” It’s been a heck of…

Capricorns, known for their disciplined, responsible, and practical nature, often seek pets that resonate with their grounded and hardworking ethos.…